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Unbiased feedback that can't be faked

Most businesses are flying blindrelying on outdated metrics and guesswork for crucial, high-stakes decisions.  It's time to break free from the cycle and start creating exceptional experiences, every time.

Why don't people love what you're doing?  Why don't they come back for more?  Why aren't your experiences resonating?  Why can't you figure out what will actually work with your audiences when it comes to events, content, and ads? 

Because everything you've used in the past to measure or predict successlike asking people what they "like" or "intend to do"is rooted in bias and bullsh*t.  Decisions based on this data are proven to be worse than a coin flip. 

Value Measurement removes the bias and bullsh*t from experience and content feedback, elevating you out of the guess-and-test loop.

By measuring what people truly value in real-time, moment-by-moment as experiences unfold, content creators and experience designers know what works and what doesn't, leading to exceptional experiences and successful outcomes every time. 

It's Time to Bury Boring

VALUE: ARE YOU DELIVERING IT IN THE MOMENT?

Imagine having a crystal-clear view of the value your audience gets from your experience as it happens.  The Value Score™ captures and analyzes what people value in real-time, revealing opportunities to create experiences that not only delight but also build lasting loyalty. 

No more settling for average.  No more wasting resources on content and experiences that fall flat.  Value Measurement gives you the power to make data-driven decisions that deliver extraordinary results.

Are you ready to revolutionize your approach?

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Safe Spaces, Bold Breakthroughs

PSYCHOLOGICAL SAFETY: MEASURING AUDIENCE COMFORT

Safe spaces lead to bold breakthroughs, building community, and a sense of belonging.  Psychological safety is the foundation of audience engagement, fostering environments where individuals feel emboldened to contribute authentically. 

When your audience feels safe, it fosters trust, ignites innovation, encourages open dialogue, and deepens connectionresulting in unmatched satisfaction and loyalty.  Our Safety Score measures how safe your audience is physiologically, in-the-moment, so you can guarantee unforgettable experiences that have a lasting impact.

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Unlock the Ultimate Predictive Power

VALUE MOMENTUM

When Value and Safety Scores combine, they ignite Momentum—the overall shape and direction your experience is creating for participants.  This dynamic and powerful measure of brain response accurately predicts recall, consumer behaviors, and critical market success metrics.  

By keeping a pulse on Momentum, you'll effortlessly forge environments where innovation thrives, growth is relentless, and success is inevitable.  Drive impactful results for consumers, audiences, attendees, team members, and product users. 

It's time to disrupt the ordinary and unleash the extraordinary. 

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FEELS LIKE MAGIC, BECAUSE IT IS GOOD SCIENCE

Your brain tells a story.  Your smart watch is ready to listen.  After more than 20 years of published, peer-reviewed research, we’re connecting the two.  Now, using everyday wearable devices, we can infer the simultaneous release of oxytocin and dopamine throughout the day.  Our sophisticated algorithms illuminate the pathway from body to brain, giving you all the information you need to understand and act on these high-value moments.
Measure Value in a Matter of Minutes

GET A FREE VALUE MEASUREMENT TODAY

 

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1. SET UP A (FREE) MEASUREMENT INVITE

1. SET UP A (FREE) MEASUREMENT INVITE

Use the SIX app to drop in a link to your video or audio content, or schedule a time window when you want to measure real-time audience impact for a live experience in the SIX App.  Setup takes less than 2 minutes!

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2. SHARE A LINK OR QR CODE WITH YOUR AUDIENCE

2. SHARE A LINK OR QR CODE WITH YOUR AUDIENCE

After setup, you receive a QR code and link to share with your audience, inviting them to anonymously share in real-time what their brains love.  Place the QR code where your audience can easily access it on an event poster or main event screen, or include on the event ticket or via email marketing. 

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3. AUDIENCE SHARES WHAT THEIR BRAIN LOVES

3. AUDIENCE SHARES WHAT THEIR BRAIN LOVES

When an audience member scans the code or clicks the link, they're invited to download SIX, pair their smart watch or wearable, and opt-in to anonymously share the moment-by-moment unconscious value they're getting as your experience unfolds.  It's easier and faster than a survey!

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4. SEE YOUR RESULTS

4. SEE YOUR RESULTS

Once the experience or invite window is complete, instantly access a free, actionable report revealing the Value, Safety, and Momentum Scores for your audience.  Uncover key performance metrics and a clear summary of results. 

A detailed dashboard report with a dynamic timeline of in-the-moment impact, a demographic summary, and key actionable insights for optimization is also available for purchase. 

What Are You Waiting For?

VALUE MEASUREMENT IS SIMPLE TO DEPLOY

Interested in quantifying the real-time visitor experience at your theme park or museum?  Curious whether you're taking attendees on the desired journey during your immersive experience?  Want to know in-the-moment value an audience is getting during a live performance?  Wondering if that new video will go viral or whether your new song is really a hit?

Value Measurement reveals the exact moment your audience connects.  See how easy it is to measure any experience with our simple solution. 

Check out our blogs for more detail! 

Joe Pine
JOE PINEAUTHOR, THE EXPERIENCE ECONOMY
"When you're using Immersion Neuro's product, you get tremendous benefits. It's a real-time feedback where you'll see exactly what's going on, it's the level of detail that you get across guests of your experience in general, and then it's the ability to see what that dramatic arc is over time. I always say that what experience is, it's the design of time, and now you can actually see what's going on over that time to compare to what you're trying to accomplish. It gives you the great benefit of being able to assess what you're doing and then being to improve what you're doing.”
Xavi
XAVIER ALVAREZDirector of Quant, Now What
“Immersion has been an immensely important addition to our toolkit. By adding in Immersion, we've been able to contextualize the unspoken, helping us identify the moments that matter the most. Without Immersion, we might have overlooked the importance of specific moments in consumer experiences that could be game-changers for our clients.”
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ERIN O'CONNORCO-FOUNDER, STORY INCUBATOR
“I discovered the Immersion Neuroscience platform a little over a year ago, and it has been a gamechanger for my nonprofit, The Story Incubator Writing Lab. We wanted to find a way to “watch” the brain while experiencing storytelling — one that did not involve prohibitively expensive equipment or a laboratory setting. We’d been looking for months and there just wasn’t anything. Then we found Immersion and everything became possible. We just completed our first original research study and are planning to do many more. The technology is amazing. The platform that presents the data is clean, user-friendly, and robust. Thank you, Immersion!"
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ISABELLE HUDSONINSIGHTS & RESEARCH MANAGER, HYPERQUAKE
"The challenge with testing in-home products and product innovation is that bringing people into a lab, you never really get to measure their emotional journey exactly as it would be in their home and during their normal routine. We were able to have people complete their routines as they normally would. If you want to find the truth about how people are feeling or reacting, this research helped our client in their consumer innovation, and their use of Immersion technology helped set them apart from their competitors as they're trying to sell to their clients."
David Ihrig
David IhrigArtistic Director, IRVINE THEATER COMPANY
“I have used Value Measurement to examine live experiences in a number of ways. We measured audience response to plot points in a script in order to make adjustments in pre-production. During our most recent production, audience members used the technology to gain insights into their personal beliefs and perspectives regarding ideas presented in the play, which facilitated lively and meaningful discussions after the show. If you truly want to know the value of your live event, measure brain activity. This tool provides you with what you need to know."
Case Studies

UNLEASHING VALUE IN THE WORLD

Learn how our partners are breaking the mold with Value Measurement, and how it's helped them transform their live experiences and pre-recorded content into unforgettable journeys that drive results.  Dive into the tales of those who dare to defy the traditional approach to feedback and insights, and discover how they have and emerged victorious. 

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DISCOVERING VALUE TOGETHER

Interested in deploying Value Measurement to your own customers, team members, or clients?  Embed Value Measurement into your next project and start guaranteeing extraordinary!
Partner With Us

LEVEL UP WITH VALUE MEASUREMENT

The true challenge when crafting compelling content, live experiences, and products isn't just about finding that initial spark of inspiration or magical idea.  It's bringing that vision to life in a way that consistently delivers value and sustains excellence over time.

Unfortunately, brilliance doesn’t scale, does it?  If producing great content, experiences, or products is your mission, then we have the only tool that ensures your successtransforming fleeting ideas into experiences people love and improving your bottom line.  

ALLIANCE PARTNERS

Discover our Alliance Partners in entertainment, business consulting, experiential design, L&D, education, technology, and more.  We help innovative industry leaders push the boundaries of success, whether they're measuring real-time impact, predicting future outcomes, quantifying learning, or assessing team cohesion.

Explore how these strategic alliances drive success and create transformative content, products, and experiences.

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social COMING SOON
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Revolutionize the way creators connect.

AGENCY PARTNERS

We collaborate with the most innovative research, strategic, creative, and design agencies on the planet. Whether it's ad, concept, product, or usability testing, brand research, or customer loyalty and satisfaction measurement, Value Measurement eliminates bias and delivers reliable insights that predict success with over 85% accuracy. 

The best part? Value Measurement works seamlessly in quantitative and qualitative settings, and lets you measure individuals in real-world scenarios rather than controlled lab environments. This ensures your data is as authentic and meaningful as possible.

Alter Agents

Alter Agents offers agile neuroscience as part of a multimodal research approach. Powered by Immersion, this methodology measures physiological cues that indicate a respondent’s neurological response to content, experiences, and products. This methodology is paired with other quantitative and qualitative work to build solid, compelling insights for clients. VISIT
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Now What

Now What uses Immersion to understand the unspoken, and illuminate moments that matter to consumers that they may not be able to contextualize themselves.VISIT
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National Research Group

At NRG, we’re using Immersion to innovate how we understand audience connections with entertainment and marketing, from ads and TikToks to TV series and films. NRG has long collected stated measurements, but we believe biometrics can disrupt this space by revealing subconscious reactions and their correlation with stated enjoyment.VISIT
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Material+

Immersion has enhanced our innovation research by allowing us to leverage reliable real-time biometric data to pair with our traditional research methods, yielding deeper moment-in-time insights.VISIT
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TCA

Immersion enables us to boost creative performance by evaluating and refining assets both prior to and throughout campaigns, allowing us to optimize ROI as we uncover impactful opportunities for our clients.VISIT
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C+R Research

C+R uses Immersion for product testing, in shopping experiences, and for ad testing to bring deeper insights by uncovering those unspoken emotions in consumers’ hearts and minds that they may not be able to articulate in the moment.VISIT
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Moore Fundraising Lab

Using Value Measurement to predict expected the behavioral impact and success of nonprofit and fundraising contentVISIT
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You?

Are you interested in adding Value Measurement to your agency toolbox and delivering even deeper insights?  Drop us a line!CONTACT US
CONTACT US

ACADEMIC PARTNERS

Join forces with us to push the boundaries of academic research.  By leveraging Value Measurement, our academic partners conduct cutting-edge studies on storytelling, live experiences, optimal training formats, and more. 

Our academic partners have published their results in peer-reviewed journals, showcasing the profound impact of Value Measurement.  Collaborate with us to explore new dimensions in your research and elevate academic discourse with groundbreaking insights.

Baylor University

The department of Human Sciences & Design is using Value Measurement to conduct research on live experiential design and impact

San Diego State University (SDSU)

VITaL Research Center is using Value Measurement to research immersive learning and empathy for 2D vs VR content

Center for Neuroeconomics Studies

Our foundational academic lab - the Center for Neuroeconomics Studies, run by Immersion co-founder Paul Zak, - continues to use Value Measurement to research music, movies, purchase decisions, and more. 
Add Value Measurement to Your Solution

SCHEDULE A CHAT TO LEARN MORE

Ready to say goodbye to bias and bullsh*t and  hello to a future of success with Value Measurement?  Get in touch with us today, or click 'Try Now' at the top of the page!