No Wasted Time
You need to make a decision. Right. Now. Get the audience insight you need before the meeting is over.
I.love.this. :). Thank you for providing new ways for me to have conversations and insights with clients.
Karen Eber
ELG
Amazing. We win when our large brand customers connect with their audience. Immersion is our go-to platform for Brand Managers.
Devora Rogers
Alter Agents
How do you measure the love created by a fragrance? Immersion is the answer. Merci!
Veronique Gabai
Veronique
No Gut Decisions
Look, your gut is beautiful. But making crucial decisions based on "gut feel" is no longer good enough.
No More B's
17% of your budget is wasted on content you test and throw away. Multi-variant tests waste time & money on the B's.
You Will Pick hits 83% of the time
A blind study with BBDO proved that Immersion could predict market success of advertising content with repeatable and robust results. BBDO sent us 18 ads they had created for six clients, three ads per client. The brands were quite varied: Snickers, Cesar dog food, AT&T, Visa, Guinness beer, and Bud Light.
Know what's going viral
In order to understand what makes TED talks great, we examined the longest and deepest moments of peak immersion. Across the seven talks, we found 18 peak immersion periods of >24 seconds. These varied from one peak moment for Brené Brown to five for Tony Robbins.
A 10% increase in immersion results in 16% more online views of a talk.
"Likes" Don't Predict Buys
Immersion predicted the number of Spotify streams one month after song release with 92% accuracy and Shazam lookups with 72% accuracy. Our analysis showed that a 10% increase in peak immersion will produce nearly 5,000 more streams of the song on Spotify and 8.5% more Shazam lookups.
