With Immersion - you measure any-size audience using smartwatches they already wear in a comfortable environment of their choosing - with no negative impact on the results.
Use Immersion on its own to understand what moments in your content and experiences create connection that will drive future action. Or combine with eye tracking to understand where consumers are looking AND how and when it captivates their brains.
With eye tracking, you understand what your audience is looking at moment-by-moment.
What you don't always know? How what they're looking at impacts their brain. They could be looking at the screen, but entirely tuned out.
Immersion measures emotional connection moment-by-moment. So you understand which moments spike your audience's connection.
Immersion is usable by anyone with an internet connection! Our graphs display real-time data through our website that is easily interpreted by any member of your team.
Our reports are exportable to PDF and PPT. Immersion auto-generates post-experience shareable links showcasing your dynamic data so you can communicate results with your team within moments of completing the experience!
With eye tracking, you will learn which parts of your content the audience paid attention to. But you cannot know whether those elements had a positive or negative impact on the consumer. And, most importantly, you cannot know whether that attention will drive action.
Immersion is based on 20+ years of research, funded by experts in this field and tailored to algorithms that have been proven to predict future action based on emotional response of your audience with over 80% accuracy.
Processing data from eye tracking can take weeks and requires professionals to decipher data. Immersion's measurements appear in visually compelling data to create nearly instant insights anyone can understand.
